In the age of short span and reading it on a tiny mobile screen, digital contents should be short and concise. KISS (Keep it short and simple) is a mantra. Another is “less is more.”
Hemingway’s iceberg theory is a good role model. Ironically, by showing a tiny tip, we could deliver an iceberg size message. His famous six-word story is this.
For sale: baby shoes, never worn.Hemingway
Do we feel the tip of an iceberg? We do. It’s just like haiku, a short form of Japanese poetry.
The Bible also has this sense. The shortest verse in the entire Bible is this.
Jesus wept.John 11:35
This “two-word story” delivers a lot. Brevity is a virtue.