Brevity is a Virtue

In the age of short span and reading it on a tiny mobile screen, digital contents should be short and concise. KISS (Keep it short and simple) is a mantra. Another is “less is more.”

Hemingway’s iceberg theory is a good role model. Ironically, by showing a tiny tip, we could deliver an iceberg size message. His famous six-word story is this.

For sale: baby shoes, never worn.


Do we feel the tip of an iceberg? We do. It’s just like haiku, a short form of Japanese poetry.

The Bible also has this sense. The shortest verse in the entire Bible is this.

Jesus wept.

John 11:35

This “two-word story” delivers a lot. Brevity is a virtue.

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